As we consign the memory of the World Cup into history for another 4 years, it is time to reflect on what companies can learn regarding marketing around this and other major events.
The post below has some great comments and tips. These events are a great opportunity to raise the profile of your business – whether it has 1 or 10,000 employees – and have a bit of fun along the way.
There are opportunities ranging from creating interesting sharable content to food outlets designing special drinks or dishes. On the larger scale there are a raft of sponsorships companies can get involved in – never forgetting the World Cup, and other major events, have very strict rules around how you can’t be seen to be any kind of endorsed company if you are not.