Marketing lessons from the World Cup

As we consign the memory of the World Cup into history for another 4 years, it is time to reflect on what companies can learn regarding marketing around this and other major events.

The post below has some great comments and tips. These events are a great opportunity to raise the profile of your business – whether it has 1 or 10,000 employees – and have a bit of fun along the way.

There are opportunities ranging from creating interesting sharable content to food outlets designing special drinks or dishes. On the larger scale there are a raft of sponsorships companies can get involved in – never forgetting the World Cup, and other major events, have very strict rules around how you can’t be seen to be any kind of endorsed company if you are not.

Read the 10 marketing lessons from the World Cup

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