I have just read a great post about QR codes and various people’s comments on them. The basic premise is that while marketers like them, very few people even know what they are, let alone scan them.
The fact you have to download an app rather than it being obviously built into your smart phone doesn’t help – did you know there is a QR reader in Apple’s passport app? – me neither!
So have you ever scanned a QR code or put one in your marketing material?
My thoughts are that there is a great case for using them, but they need to be in the right place and link to something useful. For example, I was recently given a business card and by scanning the code the person’s details were automatically put in my phone contacts. Simple and effective The blog post cites a code that was put on a billboard by a busy road – not the safest or easiest concept!
The other area I would have thought was perfect for them was in any kind of catalogue or magazine advertising where the QR code links directly to the ‘buy now’ section of the website so all someone has to do is choose their quantity/size/colour and pay.