The dangers of experts

It is with a little trepidation that I share the latest post from the Creative Communicator, a.k.a. my good friend David Oliver.

The premise is simple. There are an increasing number of ‘experts’ out there – granted me included. As a business owner or decision maker you need to be aware that experts don’t always get it right.

My advice is to make sure you fully engage your decision making powers when choosing a consultant and challenge them to deliver practical ideas that can genuinely be implemented in your business and with your clients.

My other piece of advice is never to pit your stock broking skills against a ginger cat called Orlando……..

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