Sales Equity
The ultimate client feedback and coaching tool
At Hillster Marketing we have partnered with leading US consultancy, Brookeside, to bring Australian companies the powerful Sales Equity™ measurement software. The most powerful way to build value in your 1:1 B2B relationships.
Can you really predict that today’s “satisfied customers” will remain as tomorrow’s revenue stream? Single snapshot “satisfaction” surveys and promoter scores aren’t guaranteed to give the all-round, predictive visibility you need into your clients’ true intentions. So how do you discover what they really think? And how do you develop the approaches and behaviors that drive commitment to a high value, strategic relationship?
Sales Equity delivers deep knowledge, in the key areas that directly measure, analyse and impact client loyalty and purchasing decisions. Sales Equity is the fast, individual relationship based route to actionable information for those who build and manage client relationships at all levels. Understand what’s really happening in your key B2B relationships — then take individual action for positive change.
Step 1: ASSESS
How the 1:1 relationship really stands today
Understanding begins with measurement. Sales Equity captures, analyses and benchmarks individual client views of the most important aspects of the B2B relationship. These are the ones proven to impact loyalty, retention and value growth.
Step 2: INVEST
In positive, lasting change
Sales Equity confirms exactly what’s good with the current relationship, so that you can build on the positives. And it reveals what needs to change over time, to tackle any challenges or issues perceived by your clients and drive the positive behaviours that build value.
Step 3: PROFIT
From predictably loyal relationships
Sales Equity replaces assumptions and surprises with deep insight. Impacts include positive movement in key areas such as retention, opportunity identification and lifetime relationship value.
Too often, key client relationship decisions are based on averaged scores and aggregated data. But clients have relationships with real people, not statistics or data. Generic feedback can never lead to optimised individual relationships. That’s why Sales Equity is a unique measurement of the value created by individuals in each single, specific B2B relationship.
Find out more about salesequity.com
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It’s Marketing time
Hillster Marketing has signed a Strategic Partnership with leading American client relationship consultancy firm, Brookeside, to deliver their innovative Sales Equity client relationship value measurement software and associated training programs to Australian organisations.
Hillster Consulting’s people are all experienced professionals dedicated to ensuring real results. Hillster Consulting was founded by its Director, Nick Hill, in 2009 after a successful career in marketing for organisations around the world.
