I’m excited to be involved in the launch of a new online publication to tell real life business stories and provide useful tips and advice to hard working business people. Insight Business Lifestyle will share what people have learnt from their successes and their challenges to provide an interesting, tangible read. You can subscribe to the […]
Hillster Marketing is now 5 years old and I’ve learnt a lot of things – here are my favourites. Also, lots of people talk to me about the challenges of creating great content, so we have formed a partnership with Zebra Vision to develop text and video content and then post it online and on […]
This week I went to a Katy Perry concert with my wife and was treated to a fantastic show – even if it took me a while to get over the fact I was in a massive minority being male and over 20! After that I couldn’t stop thinking how impressively the event had been […]
I have just read a great post by Zach Weiner about PR professionals working with journalists. Like Zach, I have read many blogs and ‘how to’ guides for dealing with journalists but this is the first one I have seen that talks about how journalists should deal with PR professionals – and save on those […]
It is with a little trepidation that I share the latest post from the Creative Communicator, a.k.a. my good friend David Oliver. The premise is simple. There are an increasing number of ‘experts’ out there – granted me included. As a business owner or decision maker you need to be aware that experts don’t always get […]
I have just read a great post about QR codes and various people’s comments on them. The basic premise is that while marketers like them, very few people even know what they are, let alone scan them. The fact you have to download an app rather than it being obviously built into your smart phone […]
Business relationships are just about doing the work you’ve been asked to do and having a beer with the client right? Wrong. There are 6 dimensions of a business relationship and for the account manager to been seen as a trusted advisor they need to understand all 6 of them – and what they need […]