This week I went to a Katy Perry concert with my wife and was treated to a fantastic show – even if it took me a while to get over the fact I was in a massive minority being male and over 20! After that I couldn’t stop thinking how impressively the event had been [Read More]
I couldn’t help smiling when I read this latest Hubspot post about the ability to replace web ads with pictures of kittens and puppies on your screen. Partly, I’m interested that it is another way dilute the reach of advertising just like being able to skip through ads on downloaded/recorded shows. The thing that really [Read More]
I have just read a great post by Zach Weiner about PR professionals working with journalists. Like Zach, I have read many blogs and ‘how to’ guides for dealing with journalists but this is the first one I have seen that talks about how journalists should deal with PR professionals – and save on those [Read More]
It is with a little trepidation that I share the latest post from the Creative Communicator, a.k.a. my good friend David Oliver. The premise is simple. There are an increasing number of ‘experts’ out there – granted me included. As a business owner or decision maker you need to be aware that experts don’t always get [Read More]
I have just read a great post about QR codes and various people’s comments on them. The basic premise is that while marketers like them, very few people even know what they are, let alone scan them. The fact you have to download an app rather than it being obviously built into your smart phone [Read More]
As we consign the memory of the World Cup into history for another 4 years, it is time to reflect on what companies can learn regarding marketing around this and other major events. The post below has some great comments and tips. These events are a great opportunity to raise the profile of your business [Read More]