Entries by admin

The Makings of a Marathon swimmer

Find out what drives someone to become a marathon swimmer – and then go on to swim further than any human being in history. Chloe McCardel’s story in Insight Business Lifestyle magazine  

Michelle Payne’s Melbourne Cup win reminds us we still have too few women leaders

Michelle Payne’s win in the Melbourne Cup horse race reminds us that there are still many ‘firsts’ left for women to achieve in traditionally male dominated worlds – and even those that aren’t. This thought provoking TED talk from Sheryl Sandberg, Facebook COO, provides some interesting perspectives on why we still have too few women leaders.  [Read More]

Plain English Award candidate – NOT

So, I recently received this letter from a law firm. As I’m sure the savvy amongst you will know it has something to do with a company that has gone into receivership. As those far cleverer than me will know, it is designed to give me some information about the progress with respect to my  [Read More]

Insight Business Lifestyle Magazine launched

I’m excited to be involved in the launch of a new online publication to tell real life business stories and provide useful tips and advice to hard working business people. Insight Business Lifestyle will share what people have learnt from their successes and their challenges to provide an interesting, tangible read. You can subscribe to the  [Read More]

Promote your business to the insurance industry – media coverage guarantee

Getting your voice heard by the right people in the insurance industry is key to growing your business within this important industry sector. Whether you are trying to speak to brokers, ARs, insurers or other industry professionals, Hillster Marketing can guarantee you coverage in insurance industry publications. Hillster Marketing is focused on working with companies  [Read More]

Hash tag fails

Some good hash tag fails here – although some are not the company’s fault. Maybe Qantas could have foreseen theirs. Hash tag fails

Bigger budgets, cool times

My recent trip to the Australian Open tennis reinforced that big marketing budgets help you do some really cool things. You can do some great stuff with small budgets too and there is a definite skill in making budgets stretch further. Here’s five ways a bigger budget helps:   Cool stuff – The Emirates A380 flying camera  [Read More]

90 Day content plan offer

We have been speaking to many business owners, especially in the insurance sector, who want to get there message out there and take advantage of the power of social media but don’t know where to start and don’t have the resources. Hillster Marketing has teamed up with Zebra Vision to offer a 90-day content plan  [Read More]