Most organisations get involved in some kind of sponsorship activity. Whether it is the local footy team, an industry association or a national charity there are a number of fundamental things companies should do to get a better return for their business. 1. Set goals For all sizes of sponsorship, set goals detailing the benefit you expect from [Read More]
Unfashionable industries, like insurance, face an uphill challenge when it comes to building a profitable online and social media presence. Here are 5 tips to improve your visibility and traction: 1. Should I use personal or company profiles? This is a common question. As a general rule, especially with smaller firms, personal branding is the [Read More]
The recent publicity surrounding the New Zealand Police recruitment video, https://www.youtube.com/watch?v=f9psILoYmCc, had me thinking that the #insurance industry needs to take a leaf out of their playbook. It is traditionally hard to recruit good, new talent into both the police and the insurance industry. If the police are up for trying something really different, shouldn’t [Read More]
With the new Australian Financial Year arriving here are some diverse suggestions to keep you steaming ahead – and try something different over the coming months. Top 5 hotties Sit down and write the names of your 5 top prospects for the next 12 months – the ones that will give the biggest boost to [Read More]
Some must reads in here – how good is your human firewall, what is the dark web, cyber insurance and protecting your intellectual property amongst others.
Recently, I’ve seen two contrasting shows that reinforced some key things about giving presentations and can be the difference between having 75,000 on their feet and being carted off with your tail between your legs. Firstly, I found myself watching a TV show on Magic Going Horribly Wrong and then followed up by seeing Adele [Read More]
Find out how to improve your golf, stay healthy, make a killer smoothie and achieve your goals in 2017. Take ten minutes today to read a whole bunch of tips, advice and ideas for a Fresh Start. Insight Business Lifestyle Magazine Issue 8 here
I was one of the millions of people glued to the Australian Open tennis and I was pleased to see the Men’s Final live up to all the hype – the Women’s was great too. The first thing that struck me was how cool it is that Roger, Rafa, Serena and Venus were all so [Read More]
Before you dive headlong into another year, take some time out to refresh your marketing plans. Here’s my 5 tips to help you on your journey. 1. What worked last year? – do more it. Do you know how you won your last 5/10/50 clients or increased income from current clients? It should not take you [Read More]
This week, I went to the Australian National Insurance Brokers Conference (NIBA) for the first time in a few years. It was great to be reminded how many people I know in the industry – although it is a bit scary how long I have known some of them for! Events and conferences aren’t what [Read More]